ReutFounder, Lalush Bakery
Our Story
From my mother’s kitchen to mine.
I grew up on the edge of my mother’s kitchen. I never stepped in — I watched from the side, half afraid I might break the spell. The smell of cakes in the oven, the songs playing in the background, her hands moving through the dough on Friday afternoons. That was home.
Years later, my family and I moved to the United States. It took about a week to understand what I had left behind: her Friday challah, her pastries, the scent that filled the house before the weekend. I missed the food. More than that, I missed the feeling.
So I began, slowly, to bring it back. I recreated the flavors from memory — the movements of her hands, the smell of the spices — and tested them on anyone who would taste. I wanted my children to grow up on the same tastes I did.
Along the way I noticed something. A slice of babka could make a grown person laugh, or go quiet, or tell me about their grandmother. Food reaches the places words don’t.
Lalush is my way of sharing that. Everything I bake is made with love and with one hope: that it gives you a small moment of warmth — and maybe brings back one of your own.
— Reut
